Is Twitter vying to explore recruitment sector?

Twitter is reportedly vying to explore the recruitment sector. In May 2023, app researcher Nima Owji shared an image on Twitter that showed a new feature called "Twitter Hiring." This feature would allow verified businesses to post job advertisements on their Twitter profiles. Each verified firm could add up to five job posts, and businesses would need to connect a supported applicant tracking system or XML feed to easily add their jobs on the social media platform. There has been no official announcement from Twitter about this feature, but it is likely that the company is exploring ways to expand its reach into the recruitment sector. LinkedIn is the dominant player in this space, but Twitter could offer a more informal and conversational platform for job seekers and employers to connect. Twitter has already been used by some businesses for recruitment purposes. For example, the company used Twitter to hire its new CEO, Elon Musk. However, Twitter Hiring would be a more formalized way for businesses to post job openings on the platform. This could make it easier for businesses to reach a wider audience of potential candidates. It remains to be seen whether Twitter will launch Twitter Hiring. However, the fact that the company is considering this feature suggests that it is interested in expanding its reach into the recruitment sector.

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